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What Is Your Disneyland?

By Mark Bowser

Have you ever been confronted by a critic? Have you ever felt your emotional knees buckle under the stress? Haven’t we all! Well, listen to the words of Walt Disney, “Almost everyone warned us that Disneyland would be a Hollywood spectacular – a spectacular failure. But they were thinking about an amusement park, and we believed in our idea – a family park where parents and children could have fun together.”

So, what is your Disneyland? What are people saying about your big business dream? Critics will always be there. They come out of the woodwork like cockroaches to stomp on your parade. But, just like a cockroach, they only have power if you give it to them. Don’t give it to them!

NEXT STEPS: Let’s connect on LinkedIn. Also, I encourage you to sign up for one of our business success newsletters at www.MarkBowser.com

Mark Bowser is an Author and Corporate Trainer who helps companies close more sales, provide exceptional customer service, and make more income.

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Your Team is One of Your Greatest Assets

Why do people go back to the Disney Parks over and over again, year after year?  Is it the fun rides? Is it the awesome shows?  Yes and no.  Yes, the shows are incredible and the rides are tremendous fun. But, that is not what brings people back.  Walt Disney World is the most traveled to vacation destination in the world for one reason and one reason alone.

Walt Disney said, “The first year [at Disneyland] I leased out the parking concession, brought in the usual security guards—things like that—but soon realized my mistake. I couldn’t have outside help and still get over my idea of hospitality. So now we recruit and train every one of our employees. I tell the security police, for instance, that they are never to consider themselves cops. They are there to help people. The visitors are our guests. It’s like running a fine restaurant. Once you get the policy going, it grows.”

People go back again and again to Disney because of the service.  Or, what Walt called “Hospitality.” Disney makes people feel good.  They make us feel special. They give us a magical experience. Someone who is not part of your official team should never be on the front lines servicing your customers. In other words, outside vendors or contractors will never be able to do as good of job as front line team members in servicing your customers. Why?  Because you can’t control their training and the odds are they aren’t sold on your business philosophy.  It is more likely a job to them.  A paycheck…not a passion for the organization.

On the other hand, you will discover what Walt did if you adopt three action principles.

  1. Be picky on who you hire.  You are not looking for a warm body.  You are looking for the right person.  Hire nice people. Happy people. Compassionate people. Or, as Jim Collins said in his runaway bestselling book, you need to get “the right people on the bus.”
  2. Train them well. Create policies and procedures with actionable steps to perform extraordinary customer service.
  3. Reward your team well.

That is it!  Great business success isn’t that difficult.  We just have to live by simple principles like Walt…and take action on them every single day.

*Check out Mark’s books at www.Amazon.com/author/markbowserIMG_1362

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Carving Your Own Path

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By Mark Bowser

Today, we live in a very competitive marketplace.  There is more competition at every level than there has ever been…and there is more opportunity if you know how to leverage it. Technology has evened the playing field in many ways.  Today, the small business’ has the same opportunities as the fortune 500.

For example, I have a friend of mine who owns Made For Success Publishing which is a publishing house on the west coast.  Not too many years ago, the traditional book publishing industry was controlled dominantly by the large New York City publishing houses.  Not so anymore. In fact, there are only about six of the big publishers left.

What has been born in the wake is significant growth with the small to medium sized publishing houses. Publishers, like Made For Success, have the exact relationship with the distributors that the big houses use to be able to monopolize.

What has brought about this change?  Technology.  The growth, speed, and ease in which a book can be published today has changed that entire industry.

The same is true with your industry.  The playing field is even…but will you leverage that evenness into your advantage? It is no secret that I am admirer of Walt Disney.  I study him in order to leverage the present in order to shape tomorrow.  Walt Disney said, “I am not influenced by the techniques or fashions of any other motion- picture company.”

So, what does that mean for us? Walt Disney wasn’t timid about carving his own path.  He was the first to add synchronized sound to a cartoon in 1928 with Steamboat Willie.  He was the first in 1937 to make a feature cartoon with sound and color with his masterpiece Snow White and the Seven Dwarfs.

Disney wasn’t timid, but it doesn’t mean he wasn’t afraid.  He bypassed his fear and took action.  Massive action.  That is the essence of courage.  Taking action despite the emotions you may be feeling at the time.

So, now the ball is in our court.  Where can we leverage the present in order to shape the tomorrow of our world?  You can compete with the big firm sitting on the corner.  What do you want to accomplish?  What has been hidden in the recesses of your dreams that now needs to see the light of day?  You can do it!  Set the plan…and make it happen!

Pick up one of Mark Bowser’s books today!  Go to Amazon.com

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Study the Competition…And Improve Upon It!

By Mark Bowser

What is your competitor doing down the street?  If you can’t answer that question then that is a dangerous position to be in…that is if you want to grow your business.  Walt Disney said, “When I started on Disneyland, my wife used to say, ‘But why do you want to build an amusement park? They’re so dirty.’ I told her that was just the point— mine wouldn’t be.”

In Walt’s day, amusement parks were not only dirty in appearance, but often also in morals.  Amusement parks of that era were not the same as they are today. We can thank Walt Disney for the experiences we have today.  You see, Walt saw what the competition was doing and had the vision to improve upon it.  Yes, he saw the flaws and imperfections, but he also saw the possibilities. We must do the same thing in our business’ and careers.

Scott McKain is a friend of mine who is a distinction expert.  He has written incredible business books such as Create Distinction and the 7 Tenets of Taxi Terry.  Scott says that one of the problems in the marketplace today is that most business’ are very similar to their competition. The grocery store I shop at is probably very similar to the grocery store you shop at on a weekly basis.  Now, when Scott talks about being distinctive, he is not talking about being different in a silly way.  He is talking about what Walt did with Disneyland.  Walt Disney took a worn out idea, the amusement park, and transformed it into the happiest place on earth.

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So, how can you stand out from your competition?  How can you learn from them and improve it?  That is the key.  That is what Walt called “plus-ing.” Taking an idea and making it better.